Why Social Listening Matters To Retailers (And Their Customers)

Retailers that don’t have some kind of social listening strategy are missing out on positive and negative messages from customers, along with opportunities to join the conversation on social media. Monitoring and responding to what your customers say online helps with engaging customers, guiding business decisions and protecting your store’s reputation. 

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  The Retail Advisor is a free news service from ArcherPoint for retail leaders who want to stay up on the latest trends and best practices. It's a concise collection of industry news, ideas, and analysis we've discovered during the past week. You can also sign up for our daily email or join us on Facebook, Twitter, LinkedIn, and Google+.  

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