3 Steps For Retailers To Improve Customer Segmentation

3 Steps For Retailers To Improve Customer Segmentation

Customer segmentation may provide the needed push for retailers to start taking action on the gold mine of customer data collected by loyalty programs. By grouping customers according to demographics, income, gender and other segments, retailers can improve their marketing efforts to target individuals that maximize overall sales.

For mid-market retailers looking to take advantage of the benefits of customer segmentation, here's a three-step approach to getting started.

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