5 Ways To Prevent eCommerce Cart Abandonment At Point Of Sale

Imagine lines of customer shopping carts filled to the brim with products ready to purchase — then left abandoned when they reach your point of sale (POS) registers. It doesn't look pretty, right? On e-commerce websites, this scene happens more often than not.

Recent industry research shows that as much as 75 percent of online customers on apparel websites abandon their e-commerce shopping carts before completing the transaction. Many retailers go to great lengths to recapture sales by sending follow-up emails or coupons to customers who leave their potential purchases.

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