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Amazon’s Move to Open Brick-and-Mortar Store Speaks Volumes About Brand, Logistics
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| In a surprise move, rumor has it that Amazon, possibly the most well-known e-retailer, is planning to open a brick-and-mortar store in the heart of New York City in time for holiday shopping. Sources say the location will exist primarily to support same-day delivery, online pickup, and in-person returns in the area. According to Retail Dive (and we agree), this move is a “sign of how valuable brick-and-mortar can be to a brand as well as to logistics and operations.” |
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Accenture Report: Holiday Shoppers Will Expect Discounts
According to a study by consulting firm Accenture, 96% (compared to 94% in 2013) of U.S. consumers say they expect discounts and 29% say it would take discounts of 50% off or more to get them to make a purchase. 63% say that they will shop (not necessarily buy) online, which is up from 16% last year, and 24% say they will use a smartphone specifically, up from 18% last year. What does this tell retailers? Most consumers do not expect to spend more this year, and even those who have economic security still want a deal. |
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Over Half of Mobile Shoppers Ditch Carts in Apps that Frustrate Them
If you have a mobile presence, now is the time to make sure the user experience is a good one. As more consumers turn to mobile shopping, expectations are also rising. According to a survey by Contact Solutions, 51% are abandoning their shopping cart and 20% never to try the app again when their expectations aren't met. These shoppers are also not shy about complaining. 70% tell others about their experiences through website or app store reviews, social media, or third party review sites. With 52% surveyed doing more than half of their online shopping with e-commerce-only retailers, the stakes are high for retailers that depend on apps. Shoppers are especially frustrated by lack of customer service—a common issue on mobile. |
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