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ArcherPoint Retail Monthly
October 2014

In a surprise move, rumor has it that Amazon, possibly the most well-known e-retailer, is planning to open a brick-and-mortar store in the heart of New York City in time for holiday shopping. Sources say the location will exist primarily to support same-day delivery, online pickup, and in-person returns in the area. According to Retail Dive (and we agree), this move is a “sign of how valuable brick-and-mortar can be to a brand as well as to logistics and operations.”

Holiday shopping discounts Accenture Report: Holiday Shoppers Will Expect Discounts 
According to a study by consulting firm Accenture, 96% (compared to 94% in 2013) of U.S. consumers say they expect discounts and 29% say it would take discounts of 50% off or more to get them to make a purchase. 63% say that they will shop (not necessarily buy) online, which is up from 16% last year, and 24% say they will use a smartphone specifically, up from 18% last year. What does this tell retailers? Most consumers do not expect to spend more this year, and even those who have economic security still want a deal.

Tablet and mobile cart abandonment Over Half of Mobile Shoppers Ditch Carts in Apps that Frustrate Them
If you have a mobile presence, now is the time to make sure the user experience is a good one. As more consumers turn to mobile shopping, expectations are also rising. According to a survey by Contact Solutions, 51% are abandoning their shopping cart and 20% never to try the app again when their expectations aren't met. These shoppers are also not shy about complaining. 70% tell others about their experiences through website or app store reviews, social media, or third party review sites. With 52% surveyed doing more than half of their online shopping with e-commerce-only retailers, the stakes are high for retailers that depend on apps. Shoppers are especially frustrated by lack of customer service—a common issue on mobile. 

Top Blogs of the Month
Holiday PPC for retailers Suzi Shopper shopping cart
Now’s the Perfect Time to Start Your Online Holiday Pay-Per-Click
ArcherPoint’s Dara Daly urges retailers to get started right away with holiday pay-per-click (PPC) campaigns to dominate ad space.
Suzi Shopper: Knowing Your Market Pays Dividends
ArcherPoint’s Suzanne Scanlan provides retailers with resources for researching their target market before determining where to open a location.
Did Your Customer Abandon Their Shopping Cart? Don’t Abandon Them!
Dara Daly discussed the importance of using remarketing techniques to customers who abandon their shopping carts.
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