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Retail Monthly January 2016


Diagram showing Smarketing is the intersection of Sales and Marketing

In today’s Omnichannel world, Sales and Marketing must more deeply align efforts to better engage the customer. When sales and marketing are communicating effectively, campaigns have a bigger impact. And while ‘smarketing’ is smart in any business, it is critical (and more commonly found) in retail. Check out this blog by LS Retail’s Eloise Freygang for a scenario of smarketing in a retail business. Read the blog, Smarketing – now that is what you need for your store!

 

 

NRF's Retail's BIG Show 2016 logo

NRF’s Retail’s BIG Show Is Coming This Month!

The National Retail Federation (NRF) is holding its Annual Convention and EXPO, also called “Retail’s BIG Show”, this year from January 17 through January 20 in New York City. In addition to the EXPO, which is FREE to all retailers and features a showcase of innovative technologies, The BIG Show offers educational sessions in various content tracks, including mobile retailing, research, and global trends. Discounts for the educational sessions are available for NRF members. Plus, there are plenty of networking opportunities with attendees. To find out more, read Tina Terrezza’s blog, Join ArcherPoint at the National Retail Federation’s BIG Show.

 

 
Sign outside of building reading Millenials

Millennials: How Do Retailers Connect?

An article in STORES Magazine debunks the stereotypes that millennials are “all broke 20-somethings living with their parents,” but in fact, many own homes, have families, and are concerned about investing and saving. This article discusses significant characteristics that will help retailers to make better connections with the group that will “drive the future of retail.” Surpassing Baby Boomers as the largest generation (estimated at roughly 75 million in the U.S. alone), Millennials are very diverse with a wide variety of interests and demographics, but are in general “immersed” in the digital world and unified by it, they are conscientious in their shopping when it comes to sustainability and other social issues, and they’re willing to pay a higher price for it. However, they also have much higher expectations. They are also very loyal yet embrace change openly. Most importantly, the article states, is that “they’re not all broke.” Read the full story.

 
 

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Top Blogs of the Month
Shopper holding Christmas packages  Shopping cart against a computer keyboard Colorful Christmas ornaments agains a profitability graph
Turning Holiday Shoppers into Year-Round Customers
Dara Daly offers retailers sound advice on how service before, during, and after the sale can turn holiday shoppers into repeat customers.
Post Thanksgiving, Pre-Christmas Holiday Stats
Dara Daly examines HookLogic’s Holiday Halftime Report, which analyzes retail sales and traffic statistics.
Using Holiday Data to Make Improvements for 2016
The holidays are now behind you. How do you keep the momentum going? Start analyzing all that great data!
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