According to an AdWeek article, forty-five percent of all shopping includes mobile to some extent, and more than 60 percent of omnichannel shoppers either plan to start buying via mobile or will increase mobile purchasing this year. Purchasing categories included clothing, consumer electronics, home appliances, home goods, and beauty. The study, which also looked at why those shopping on mobile devices chose to use them, showed that over half said the reason was they were already on their mobile device and also said it was convenient. However, the study pointed out obstacles: 70 percent said website and app experiences could be improved, and 71 percent said the transaction experience could also use some work. Making it easier to enter payment information, being able to ship to multiple addresses, and being able to make transactions without downloading a retailer's app are among the ways the process could be improved. Read more.