Google’s “Buy Now” Button in Search Results: What it Means to Retailers
Submitted by Dara Daly on
In this blog, ArcherPoint’s Dara Daly explains Google’s new “Buy Now” option, soon to be offered in its search results, and what it means to retailers.
When the Internet Goes Down, Will Your Business Follow?
Submitted by Dara Daly on
In this blog, ArcherPoint’s Dara Daly discusses the importance of having a plan for when the internet goes down.
Suzi Shopper: Put the Power of the Internet in Your Employees Hands
Submitted by Hannah Horning on
In this blog, ArcherPoint’s Hannah Horning discusses the importance of retail staff having product knowledge or access to information for good customer service.
RFID and the New Age of Music Festivals: A Heads Up for Retailers
Submitted by Hannah Horning on
In this blog, ArcherPoint’s Hannah Horning explains why retailers should look at using RFID devices to enhance the customer experience.
Suzi Shopper: Personalized Service…or Stalker?
Submitted by Suzanne Scanlan on
In this blog, ArcherPoint’s Suzanne Scanlan discusses the importance of deciding the level and type of service your sales staff should provide.
Choosing an eCommerce Solution that Fits Your Business
Submitted by Dara Daly on
In this blog, ArcherPoint’s Dara Daly provides an overview to getting started on choosing an eCommerce solution for retailers.
The Anchoring Effect: A Powerful Pricing Strategy
Submitted by Hannah Horning on
In this blog, ArcherPoint’s Hannah Horning provides a retail pricing strategy that utilizes the anchoring effect to influence buying decisions.
Instagram: The Perfect Social Media for Visual Marketing
Submitted by Dara Daly on
In this blog, ArcherPoint’s Dara Daly discusses the opportunities for retailers and the hospitality industry to showcase their products through Instagram.
Suzi Shopper: Customer Feedback: Encourage, Respond, Act
Submitted by Suzanne Scanlan on
In this blog, ArcherPoint’s Suzanne Scanlan discusses the importance of actively soliciting—and acting on—customer feedback.
The Cost of an OmniChannel System for a Midsized Retailer/Restaurant
Submitted by Tina Terrezza on
In this blog, ArcherPoint’s Tina Terrezza discusses the many factors that go into the cost of implementing an end-to-end system for retailers and restaurants.
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