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Why Is a Retail ERP System a Good Tool to Help Manage Your Social Media Presence?

Manage social media using your ERP system

A retail ERP system can make sense out of data, and it can also do the same with improving your advertising efforts and sales through social media channels like Instagram, a popular photo-sharing social media site. The retail ERP system helps to determine the types of products that you want to or need to provide additional advertising more. Instagram is a vehicle you can use to help move those products.

An article on the Retail Dive website highlights how retailers are following the photo-sharing trend. It can be an effective way for retailers to connect with their target audience, and consequently, becoming a strong facet of an omni-channel strategy.

The article highlights a handful of retailers who have successfully made their Instagram photos do the talking — and connecting — with their consumers. Here are three tips for success on Instagram.

  1. Post photos that reflect your audience: Instagram is popular for sharing “stylized self-portraits,” and in a sense, retailers can do the same thing. Retailers should know their audience and have their photos reflect their identity.

    For example, sportswear retailer Foot Locker posts photos that not only feature its products, but also appeals to the desires of its customers. So while a pair of sneakers doesn’t give superhuman powers, the shoes can appeal to that idea if they are worn by a powerhouse athlete in a futuristic superhero costume.

    If the customers buying from you are any indication as to who is following you on Instagram, then the data you’re already collecting should help you to better understand your audience and their buying trends. The prerequisite, of course, is that you need to be capturing customer information through a retail ERP system. That’s the key to being successful on sites like Instagram.

  2. Let the pictures speak for themselves: In other words, “show, don’t tell.”  Instagram photos should “show consumers what they might or want to look like, and not force them to visualize it themselves,” the article says. Luxury department store chain Neiman Marcus recently posted an Instagram photo of gold stilettos worn by a model. The photo does more than highlight the product; it connects with the brand’s audience by portraying a sense of upscale fashion and lifestyle.
  3. Focus on what your product can do: Along the lines of “show, don’t tell,” social media photos should “sell the end result, not the product,” the Retail Dive article says. So, for example, an Instagram photo posted by home improvement retailer Home Depot will not only feature a new line of paint color palettes, but also how those colors transform a room or the outside of a house. A retail ERP system can help you track popular products, allowing you to switch out photos in an online ad to reflect the latest trends.

Photo sharing can be strong aspect of your omni-channel strategy in strengthening your connection with consumers, and a retail ERP system can help manage that effort and provide the base information necessary to be successful.

Source: Retail Dive, May 2013