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Mobile is a Big Part of Shoppers’ Lives, Are You There?

Smartphone user browsing the web.

Wake up, checks phone. Gets in bed, checks phone, falls asleep. For two thirds of US smartphone users, that is reality. Our smartphones are becoming an integral part of our lives. 89% of millennial shoppers go online daily—on their smartphone, that is. I for one can relate to these stats; our phones are convenient and always on the go with us, so it’s easy to constantly check emails, answer posts, and stay connected to the online world. We all know that the numbers say people are using their cell phones to go online, but how do those numbers translate over to sales?

Smartphone Shopping

Smartphone shopping satisfaction is higher than instore satisfaction, with 65% of smartphone users being satisfied, with only 62% of instore users being satisfied. Those stats alone show the power of a smartphone and how consumers prefer them to traditional shopping methods. Even when consumers are in store, 22% of them use their mobile phone to research the products they are looking at. 40% of regular shoppers use their smartphone to research and make purchases. 65% of heavy shoppers use their smartphones to research and 53% of them use their phone to make purchases.

What’s the best way to capture those purchases? A mobile app! Yes, having a responsive website is always necessary as people search and shop, but the stats for mobile retail apps show that it’s the best way to increase sales. App users see 14 products on average (per user) while mobile browsers only see 4. Those app users are 2.4 times more likely to add products to their basket and 1.5 times more likely to buy. Creating a mobile app is a cost investment, but when you discover that the average order value for a user on an app is $116 and that it out performs both desktop ($100) and mobile browsers ($91), it’s easier to see how the ROI proves that it’s the best way to go.

Mobile App Must Haves

Now that you know it pays to have an app, here’s what consumers want (expect) to make those purchases start coming in: product images, product reviews, relevant search results, mobile coupons, store locators, and accurate inventory count. Basically what they would find (hopefully) on your website, now condensed into a single app. This will help them easily find products, decide if the product is right for them, and verify that it is in stock and going to get to them in time. That’s when it’s important to make sure your omnichannel solution is able to integrate with your mobile app in order to make inventory tracking real time.

Need help with your mobile strategy? Let’s talk! Together, we can make your business succeed online with an omnichannel experience.

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