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Instagram Advertising: Now Open to the Public!

Using Instagram on mobile device

In a previous post, we’ve discussed why it’s such a great idea for retailers to use Instagram, but Instagram has just given you another reason to love them! Their ad network is now open to the public, which means you, too, can advertise and reap the benefits of Instagram.

And what exactly are those benefits besides its more than 400 million users? Well for one, users are two and half times more likely to click ads on Instagram than on other social media platforms. Sounds like a no brainer to invest in a platform with a higher click through rate, right? Well, not only is the click through rate higher, but brand recall is as well. Brands using Instagram advertising had 2-3x Nielsen online averages. View all of the case studies to see how different brands take advantage of the platform.

Now that you know the benefits, here’s how you get started.

NOTE: You can choose to create an ad through Facebook’s self-serve platform, Power Editor, and through Instagram’s Ad API. If you’re already advertising on Facebook, it’s wise to keep your Instagram advertising through Facebook’s platform so you can keep yourself organized.

1. The key to doing well on any social media platform is having goals. Understand why Instagram is right for your business, what metrics you want to track, and the way you want to represent your brand.

2. Before you start advertising, build out your profile with the goals you have created in mind. Make sure to have a following, pictures posted, and your information filled out. That way, if anyone clicks through to your profile, they don’t think you’re scamming them, and they can see other products you provide.

3. Once you’ve built out your profile, you’re ready to start advertising. Go to https://business.instagram.com/advertising/ to start.

NOTE: You can choose to create an ad through Facebook’s self-serve platform, Power Editor, and through Instagram’s Ad API. If you’re already advertising on Facebook, it’s wise to keep your Instagram advertising through Facebook’s platform so you can keep yourself organized.

4.  Decide which ad solution is best for you. You can choose an image ad, video ad, or carousel ads in which people can swipe to see additional images. You’ll want to go with one that reflects your pages style and your brand’s style.

5. Do you want to send people to your website or looking for mass awareness? If so, you can use any of the three options above. If you’re looking for video views, you can choose a video add with no call to action. Or, if you’re looking for mobile app installs, you can use image or video advertising. Remember what your goals are as you decide which is best for you.

6. Track your KPIs, improve, and repeat!

There you have it—in just six steps you’re on your way to becoming an Instagram Advertising Pro!

If you have any questions about this blog or other topics, contact the Retail experts at ArcherPoint.