Infographic: Consumer Buying Behaviors by Channel
In today’s competitive and dynamic retail environment, retailers must be equipped with multiple selling channels. Consumers’ buying behaviors have changed drastically from traditional from brick-and-mortar and e-commerce shopping to a wider variety of channels.
The modern consumer is looking for multiple buying options in multiple channels, including brick-and-mortar stores, desktop or laptop computers, mobile devices, and one channel that might surprise you: social media.
A seamless integration of all buying channels can increase sales, improve data collection, increase customer satisfaction, resulting in better customer retention and loyalty. With retailers moving toward omni-channel strategies and expanding their selling channels, it’s important to stay current in the industry and give your customers buying options.