Could Mobile Point Of Sale (POS) Software Reduce Your Hard Costs?
It’s a dilemma: If you set up all the registers you need to handle peak sales periods, you’ll spend a fortune on floor space and point of sale (POS) software that sits idle much of the time. But if you don’t have quite enough registers, the long checkout times during peak periods could alienate your customers.
On top of that, there are personnel costs to consider. How do you make sure you have just the right number of front-line employees running the registers?
In a traditional retail environment, if you don’t have just the right number of registers available, you’re probably losing money either in lost sales or in hard costs. But implementing mobile POS software could introduce a safety net into this fraught balancing act.
The main benefit of using mobile POS retail software is that you gain the flexibility to quickly and inexpensively scale up your POS capabilities. Instead of requiring expensive hardware and floor space, you have the option of adding a register for little more than the cost of a tablet or other mobile device, helping to keep your hard costs down.
During peak hours or holiday shopping periods, additional staff or sales associates could use these mobile POS systems to ring up customers — perhaps by offering expedited checkout for shoppers with big-ticket items or single purchases. To calculate your savings, compare your price per square foot of retail space and POS hardware to the relatively minor expense of a tablet and mobile POS software.
Depending on the type of retail business you’re running, you may gain an additional benefit in the form of improved customer satisfaction. Mobile POS retail software could be used to personalize sales interactions with customers. In a high-end retail situation, sales associate could use a tablet to review the charges with the customer and then process the transaction right there.
This mobile transaction seems much more personal than making the customer wait in line at a register when they’re ready to leave your store. And when you provide your customers with a better experience than your competitors offer, you’re likely to win more of their business.
If mobile POS software helps retailers reduce hard costs and improve customer satisfaction, why doesn’t everyone use it?
As with introducing any new technology, the success of mobile POS depends to a large degree on how well it works with your other retail sales software. To get the benefits of lower costs and better customer experience, the mobile functionality needs to be seamless.
If you’re constantly troubleshooting the tablets or your wireless network, for instance, that expense adds up. And if you’re asking customers to swipe their credit cards in a mobile device, an app that seems problematic could raise an eyebrow or inconvenience them.
To avoid these technical problems, avoid using mobile retail POS systems that are built on a separate technology from your other POS or enterprise resource platform (ERP) platforms. Trying to integrate tools that use separate channels or data tends to be difficult and costly.
By using tools built on a common technology platform (sometimes called an “omni-channel” environment), it’s usually easier to create the kind of seamless mobile experience you need to be successful.
Are you ready to learn more about how mobile POS software could benefit your retail business? Contact ArcherPoint today!
Author: Wm. Matthew Street, Solutions Consultant/Retail Product Lead at ArcherPoint