Microsoft Dynamics NAV and Marketplace Web Service Integration Series, Part 1: Imagine the Possibilities

Microsoft Dynamics NAV and Amazon Marketplace web services

Most retailers are including Amazon in their e-commerce strategies. But with fierce competition, you need to determine the best strategy for including this channel into your business processes and the best way to do it. In this online video series, ArcherPoint’s Matt Street will introduce you to Amazon Marketplace Web Service (MWS) and show examples of how to integrate it with Microsoft Dynamics NAV, allowing you to take full advantage of the benefits provided by Amazon MWS while seamlessly integrating it into your business processes. Part 1 of this series provides an overview and includes a demonstration of how to retrieve Amazon order and process NAV Sales orders.

More and more, retailers are benefitting by selling on Amazon. Those that perform particularly well are:

  • Retailers selling unique-to-them products, such as products they produce themselves
  • Retailers of hobby or niche products because Amazon is not likely to compete with them
  • Retailers of refurbished or used products because they attract shoppers looking for a good deal and don’t mind waiting on shipping   

Amazon Marketplace Web Service (Amazon MWS) is an integrated Web service API that helps retailers that sell through Amazon programmatically exchange data on listings, orders, payments, reports, and more. With XML data integration, retailers can grow their business, and by using Amazon MWS, they can increase efficiency, reduce labor requirements, and improve customer response time.

With Amazon MWS, listing, order, and payment data can be integrated into existing workflows. This makes selling on Amazon integrate seamlessly with your current business processes.  

This example integration of Microsoft Dynamics NAV with Amazon Marketplace Web Services could give businesses selling on Amazon access to all these benefits and more.  This video introduces some of these potential opportunities, using both the Amazon AFN (FBA) and MFN (FBM) fulfillment networks.

FBA and FBM defined

Before diving into NAV/ MWS integration, we should clarify some important definitions:

  • FBM fulfillment network (Fulfillment by Merchant) – Your company lists its products on, but you sell and fulfill orders yourself and keep inventory at your location. Amazon is only a way to get your products more exposure.
  • FBA fulfillment network – The number of active sellers worldwide using Fulfillment by Amazon (FBA) increased more than 50 percent year-over-year in 2015. With a simple, low-risk, high-reward structure, this method is very popular. You opt into the program and store your products at one of Amazon’s fulfillment centers. When a customer orders a product, Amazon picks, packages and ships the item and handles customer service on your behalf. There are no contracts, no minimum quantity, and no minimum SKU count.

Dynamics NAV Integration with MWS

The video shows an example Dynamics NAV integration with brings that brings Amazon order data into a new structure added to NAV, called Sales Channel Orders. Users can define rules that allow the creation of sales orders and more. In this video, you’ll see a detailed demonstration that will show you the steps of retrieving Amazon Orders and processing NAV Sales Orders.


Before you decide to sell on Amazon

Amazon integration brings many new opportunities if you do it correctly. Start by educating yourself; read the links below and stay tuned for more installments in our video series.

  • Product detail page rules
  • Shipping policies
  • Policies and agreements
  • Selling Policies
  • Prohibited seller activities and actions

If you are interested in learning how to integrate Dynamics NAV with Marketplace web service, please contact the ArcherPoint Retail team.

View this video and video tutorials for retailers, Dynamics NAV users, and more on ArcherPoint’s YouTube channel.